So last Friday was my birthday. 36… 👴 getting old! But that’s not the point of this weeks email

I was sitting at one of my favourite cafes I like working from, in front of me was one of those pop up stores in the shopping centre

You know those ones where people walk up to you offering you something and you always say…

No thanks. I’m good. No thanks 🙂

It was a dental business, and since they pop up opened there, I noticed the girl that was working there, have moments were she was depressed, then happy, then depressed again from the rejection… and then on Friday something happened…

She had a friend with her, but she didn’t quite look like the normal rep handing out flyers

She was dressed as a tooth fairy! Extravagant makeup, with a BIG smile and definitely stood out from anything else around them

Remember, at this point I just thought it was a failed attempt at getting clients all week

Then when the Tooth Fairy made her appearance, at first, I thought this is cool!

And then I saw an interaction that really made me think about business these days

The tooth fairy got the attention of a child, and the child was held by her dad

The tooth fairy gave the kid a gift or something with a smile, it made the kids day and then all of a sudden started talking to the dad about their TEETH!

By the end of the convo, It looked like the dad was signing up for something

How does this apply to you?

Your biggest challenge these days is people are conditioned “Breaking News” and are just BORED…

They used a BIG idea to breakthrough the noise, to get their ideal clients attention through family and reciprocity

They gave parents the gift of seeing their kids happy. If you’re a parent, you know what I mean. And if not, it’s the greatest joy in the world when you see your kids happy

That completely bypassed the customers conditioned response to just say “No thanks :)” And keep walking, and started a conversation that can lead into a long lasting business relationship

So how can you cut through the noise to get your ideal clients attention that’s meaningful to them, so you can channel that attention to your products and services so you can impact more people.